Introducing Ross Plummer as Yokai’s New CEO: An Exciting Chapter of Growth Begins

2 min readJun 29, 2023


We are thrilled to announce the appointment of Ross Plummer as the new Chief Executive Officer of Yokai. With his extensive experience in branding, marketing, and management, Ross brings a wealth of knowledge and a proven track record of success to lead our company into the next phase of growth and innovation.

Ross Plummer

Ross Plummer joins us with over 15+ years of invaluable expertise in the industry. Most recently, he held the position of Chief Marketing Officer at TUGA Innovations, a pioneering urban tech mobility company specializing in last-mile delivery in the smart cities of the future. During his tenure, Ross played a pivotal role in the company’s brand launch and successful stock market offerings. His strategic vision and leadership have positioned TUGA Innovations as a major player in the future of urban mobility.

Prior to his role at TUGA Innovations, Ross Plummer held influential positions in several prestigious organizations. He ran marketing for the Global Football division of Nike, overseeing groundbreaking initiatives that propelled the brand’s presence in the global sports landscape. Ross also led Integrated Production for R/GA in London, where he contributed to the agency’s reputation as a powerhouse of creativity and innovation. Additionally, he successfully managed Ridley Scott’s operations in Amsterdam, further solidifying his ability to drive growth and excellence across diverse markets.

One of Ross’s standout accomplishments includes conceptualizing and executing massive global campaigns for renowned brands such as Nike, Intel, Netflix, Heineken, and Under Armour, among others. Through his creative brilliance and marketing prowess, he has consistently delivered exceptional results, capturing the essence of each brand and resonating with consumers worldwide.

With Ross Plummer at the helm, Yokai is poised to embark on an exciting chapter of expansion and transformation. His visionary leadership and strategic insights will guide us in delivering innovative solutions to our clients and cementing our position as a leading force in the industry. We have no doubt that Ross’s passion for excellence, coupled with his deep understanding of branding and marketing, will steer Yokai toward even greater success.

Ross’s appointment as CEO marks a significant milestone in our journey. We extend a warm welcome to him and express our confidence in his ability to lead Yokai to new heights. We believe his expertise, combined with our exceptional team and cutting-edge technologies, will unlock endless possibilities and create a future filled with growth, innovation, and unparalleled client satisfaction.

Please join us in congratulating Ross Plummer on his appointment as Yokai’s CEO. Together, let’s embark on this exciting new chapter and shape the future of our industry.


The Yokai team